How do I turn a markup into a price?

Multiply the landed cost by one plus the markup. The calculator does it the moment you type a target: for the candle case a 150% markup asks for $24.63, against the $21.50 actually charged. That difference is the decision in front of you.

Why is my markup so much bigger than my margin?

Because they divide by different numbers. A markup of 118.27% sounds like a doubling of money and is only a margin of 54.19%, since the margin measures against the price you sold at. Sellers who mix them up quote discounts they cannot afford.

Does the number of units change the percentages?

No. Quantity scales the money — $11.65 a candle becomes $279.60 over the case — but the percentages describe one unit and stay where they are. If a bigger order changes your landed cost, change the cost field, not the quantity.

Markup calculator

At $21.50 a candle, against $8.75 of landed cost and $1.10 of jar and label, the shop is working on a markup of 118.27% — which is a margin of 54.19%, not the same thing. In money it is $11.65 a candle and $279.60 over the case of 24.

Markup163.05 %

Threshold: This unit stops earning at a sale price of $9.50. You are $15.49 above it. Right now the unit earns $15.49.

Margin: 61.98 %
Profit per unit: $15.49
Break-even price: $9.50
Revenue: $24.99
Total profit: $15.49

How the number is worked out

Markup is the number your supplier’s world is written in; margin is the number your marketplace report is written in. This calculator keeps both in view.

What the calculator does

It takes the landed cost of one unit, adds any extra per-unit cost, and compares it to the price you charge. The profit is then divided twice — by the cost for the markup, by the price for the margin.

The threshold it adds

Below $9.85 the candle case stops earning: that is the break-even price, the point where cost and price meet. The tool also turns a target markup into the price it actually requires, so “I work on a 150% markup” becomes a number you can put on a listing.

What it will not do

It will not tell you what the market will pay. A markup is arithmetic; a price is a decision, and the only honest input to it is what comparable listings actually sell for.

Worked example

Soy candles bought by the case: $8.75 landed per candle, $1.10 of jar and label, sold at $21.50 each.

Markup118.27 %

Threshold: This unit stops earning at a sale price of $9.85. You are $11.65 above it. Right now the unit earns $11.65.

Margin: 54.19 %
Profit per unit: $11.65
Break-even price: $9.85
Price for that markup: $24.63
Revenue: $516.00
Total profit: $279.60

Open this case in the calculator

Worked out by Markupo with the same engine as the calculator above.

What is different in the United States

US wholesale and craft suppliers quote in cost-plus terms, so American sellers tend to think in markup while marketplace reports hand back margin. The two numbers describe the same sale and never match, which is why this page shows both at once. Sales tax stays outside the calculation: the marketplace collects it, so it is neither revenue nor cost to you.

Questions sellers ask

How do I turn a markup into a price?: Multiply the landed cost by one plus the markup. The calculator does it the moment you type a target: for the candle case a 150% markup asks for $24.63, against the $21.50 actually charged. That difference is the decision in front of you.
Why is my markup so much bigger than my margin?: Because they divide by different numbers. A markup of 118.27% sounds like a doubling of money and is only a margin of 54.19%, since the margin measures against the price you sold at. Sellers who mix them up quote discounts they cannot afford.
Does the number of units change the percentages?: No. Quantity scales the money — $11.65 a candle becomes $279.60 over the case — but the percentages describe one unit and stay where they are. If a bigger order changes your landed cost, change the cost field, not the quantity.

Last updated: 2026-09-20

Other calculators for sellers

The percentages in the calculator are your own numbers, not a published tariff. Fees differ by category, by store subscription and by promotion, so take them from your last payout statement and type them in; the tool does the arithmetic on what you enter. This site publishes what your own inputs produce — one number, one band, one threshold — and never reproduces a marketplace's or a carrier's fee table.